Promoción turística para el posicionamiento del distrito de Lunahuaná como destino turístico nacional, 2022
| dc.contributor.advisor | Ñañez Silva, Miriam Viviana | |
| dc.contributor.author | Mencia Rojas, Jenyffer Marlene | |
| dc.date.accessioned | 2024-08-19T21:15:49Z | |
| dc.date.available | 2024-08-19T21:15:49Z | |
| dc.date.issued | 2024-08-19 | |
| dc.description.abstract | The objective of this research is to determine the relationship between tourism promotion and the positioning of Lunahuaná as a tourist destination in 2022. The approach is quantitative, a non- experimental, descriptive and correlational design is used. The survey was applied as a technique and with a questionnaire as an instrument, data was collected on the dimensions of tourism promotion : advertising, support materials, public relations and positioning: functional, symbolic, experiential, from a representative sample of 166 tourists. The applied instruments were subjected to expert judgment and reliability through Crombach's alpha, reaching high reliability values of 0.909 and 0.857. The results reveal a significant relationship supported by a p-value of 0.000, rejecting the null hypothesis. Spearman's Rho correlation coefficient of 0.452 confirms a medium positive correlation between the variables, the same occurs with the specific hypotheses raised. It is concluded that intensifying tourism promotion in Lunahuaná boosts its positioning as a tourist destination. It is recommended to consolidate continuous strategies, adaptation to market feedback, local alliances, monitoring of key indicators and periodic evaluation of the impact, ensuring a sustainable and successful tourism presence in the long term. | |
| dc.description.abstract | The objective of this research is to determine the relationship between tourism promotion and the positioning of Lunahuaná as a tourist destination in 2022. The approach is quantitative, a non- experimental, descriptive and correlational design is used. The survey was applied as a technique and with a questionnaire as an instrument, data was collected on the dimensions of tourism promotion : advertising, support materials, public relations and positioning: functional, symbolic, experiential, from a representative sample of 166 tourists. The applied instruments were subjected to expert judgment and reliability through Crombach's alpha, reaching high reliability values of 0.909 and 0.857. The results reveal a significant relationship supported by a p-value of 0.000, rejecting the null hypothesis. Spearman's Rho correlation coefficient of 0.452 confirms a medium positive correlation between the variables, the same occurs with the specific hypotheses raised. It is concluded that intensifying tourism promotion in Lunahuaná boosts its positioning as a tourist destination. It is recommended to consolidate continuous strategies, adaptation to market feedback, local alliances, monitoring of key indicators and periodic evaluation of the impact, ensuring a sustainable and successful tourism presence in the long term. | |
| dc.format | application/pdf | |
| dc.identifier.citation | Mencia Rojas, Jenyffer Marlene - Promoción turística para el posicionamiento del distrito de Lunahuaná como destino turístico nacional, 2022.. - Tesis para optar el grado de Licenciada en Administracion de Turismo y Hoteleria. Escuela de pregrado. Facultad de Ciencias Empresariales. Universidad Nacional de Cañete. Cañete, Perú | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14559/185 | |
| dc.language.iso | spa | |
| dc.publisher | Universidad Nacional de Cañete | |
| dc.publisher.country | PE | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.subject | Promoción turística | |
| dc.subject | Posicionamiento turístico | |
| dc.subject | Destino turístico | |
| dc.subject | Publicidad turística | |
| dc.subject | Relaciones públicas | |
| dc.subject | Materiales de apoyo turístico.Promoción turística | |
| dc.subject | Materiales de apoyo turístico. | |
| dc.subject.ocde | http://purl.org/pe-repo/ocde/ford#5.02.04 | |
| dc.title | Promoción turística para el posicionamiento del distrito de Lunahuaná como destino turístico nacional, 2022 | |
| dc.type | info:eu-repo/semantics/bachelorThesis | |
| renati.advisor.dni | 15398895 | |
| renati.advisor.orcid | https://orcid.org/0000-0001-8929-2916 | |
| renati.author.dni | 48495602 | |
| renati.discipline | 014086 | |
| renati.juror | Segundo Waldemar , Ríos Ríos | |
| renati.juror | Baños Chaparro , Nieves Elva | |
| renati.juror | Valiente Campos, María Guadalupe | |
| renati.level | http://purl.org/pe-repo/renati/level#tituloProfesional | |
| renati.type | https://purl.org/pe-repo/renati/type#tesis | |
| thesis.degree.discipline | Administración de Turismo y Hoteleria | |
| thesis.degree.grantor | Universidad Nacional de Cañete - Facultad de Ciencias Empresariales | |
| thesis.degree.name | Licenciado en Administración de Turismo y Hoteleria |